Our branding, our typeface is Garamond we chose a serif typeface because of its links and connotations to our name, our name is based on the ethos of our design and studio because we enjoy analogue design, this was created with the whole team present.
These are the illustrations Hattie did of us for our site and even presentation, rather than using photographs we wanted to show our hands on approach and creative nature. At this point in the presentation we all spoke about what our roles would be in the partnership. I believe my roles would be to involved heavily in print and infographic design but not limited because I do not know as of yet what design I would like to specialise in.
This is some of the research me and becky did into studio costs, we all decided to chose East st Leeds studio this was because of its creative opportunity and the access to collaborate with others, the cost was also relatively low meaning we could focus on creating savings to put into our own possible office space independently.
This as I have blogged before is my idea for the studio plan I started sketching when in the group when I showed the rest of the group they really liked the idea and gave me the freedom to have a dream about our space I particularly like the presenting space which is astroturfed and picket fenced I was inspired by snask's studio space.
This is the Website and Shop both Becky and Hattie created to show how our partnership could be premoted, although we wanted to be a design studio we also wanted to create a shop which we could sell and promote our own work as practitioners so we could earn money in more than just one way, we also considered the possibility of print workshops etc in the distant future.
This is our USP we are particularly focused towards print and analogue design and this is why we are different and grounded firmly to our roots. Although we will not defer from digital design when it is needed we all have the skills to do both.
A brief outline of what we would do in our design and process. There are four key points
of design we would like to focus on because we all have different strengths.
Elaborating on our USP we created a manifesto about what we are, and who we are exactly we created these as a group.
£30 an hour although I believe this to be quite low after doing some work myself I believe we are definatley worth much more as we are all competent designers and professionals, although at the time of discussion this was the concluded hourly rate.
This is a brief outline of our budget costs these were calculated primarily by becky but influenced by everyones research into rent, materials and wages.
We decided the best way to describe our design style would be to write a list of who we would like to work for in the future such as Lush, Paperchase, and independent shops.
After making our presentation we all concluded that we wanted to set some achievable yet striving targets, all of which I think is defiantly possible.
At this point in our presentation we left it open to questions, there weren't many questions just reflective response.
After the presentation and watching others I feel we could of done a bit more we talked about doing a poster with the idea of a relevant topic to campaign but we never did this, I believe this was due to being over ambitious in the time scale, I would of also liked to do something similar to the other groups like the videos I felt these were really interactive and connecting. Overall I think our idea is strong and with minor improvements we could do it and fulfil our dreams in the future. This brief have give me a really clear insight into creating our own business' and has given me the incentive to pursue my future into the possibility of going independent one day and running my own design space. I really enjoyed working in a group and on this topic as I learnt many new things not only about design but about life and costing and the important things about running a business which is learning to remember it should be a team partnership and of course fun, because whats the point if you don't enjoy it.
