Design, develop and produce self branding that effectively communicates and promotes you as an individual, designer and learner. To inform your design decisions you should reflect upon your learning aspirations and design direction. You should aim to communicate the context of your interests by referencing specific designers, studios, principles and audiences where necessary.
You should use this brief as an opportunity to explore, develop and demonstrate content, processes and areas of design that interest you at this point in time and may indicate your emerging creative concerns in Graphic Design.
Considerations
Your resolution to this brief should be a representation of what YOU see as important as an individual designer and learner in light of what you have learned on the programme to date. You will need to consider the following:
Who are you now? What have you learned? What skills do you have? What do you know? What do you believe? In answering these questions remember that your design practice is informaed by a broad range of social, ethical, creative and professional concerns. What are they.
What information do you need to include? and what formats can you use to effectively communicate or promote this information? What tone of voice best reflects you, your practice anf your ambitions?
What experiences have shaped your opinions and views both in and outside of te programme?
What are your creative concerns, opinions and beliefs and how do you communicate these practically, conceptually a practically? Wht has informed these decsions and who are the contextual references that reflect your individual focus?
What is 'Brand You'? Your visual identity will help tie the information together. What fonts, formats, colours and production methods will help communicate and enhance your content.
Requirements
All work should be evidenced through your PPP blog.
Resolution should form part of Studio Brief 03 - Design Strategy Presentation.
Final resolution shouid be presented on design sheets, which document your research and design decisions.
Deliverables
Fully resolved self branding, including but not limited to:
A logotype/symbol
Colour swatch
Typeface (display and body copy)
Presentation template (grid)
This should be developed with reference and relevance to your own creative practice.
Evidence of practical, conceptual and contextula research into materials, fornats and conentent.
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